Importance Of Marketing

Marketing Materials For Trade Shows

Marketing materials are an important element in a trade show booth. They make the experience more memorable and help deepen a client’s impression of your brand.

Flyers are a great way to quickly communicate who you are and why you do what you do. Brochures dig into more detailed information, such as FAQs and a pricing model.


Providing comprehensive information about your business, products, or services can help attendees understand your offerings and recall them at a later time. Marketing materials also enable you to foster client loyalty and aid in networking by offering a physical follow-up to your conversations.

Flyers communicate a powerful message through color and text. Using a limited number of fonts helps your flyer look less crowded, but using different colors for words entices feelings, such as red for celebratory messages and inquisitiveness, yellow for uplifting or creative messages, or purple for grand openings and other important events.


Posters are great for communicating a wide variety of marketing messages. They can feature your latest products or services, promote a special event or sale, and even support local causes.

When designed well, posters are highly effective at capturing the attention of potential customers and bringing them to your booth. Ensure that your poster is eye-catching, contains bold fonts and visuals, and aligns with the core elements of your marketing strategy.

A large paper poster is a perfect way to communicate your brand’s ethos, business profile and value proposition. It also allows for the inclusion of interactive elements, such as a QR code, that can provide visitors with useful information.


Postcards are sleek, stylish ways to share information in a concise format. They can serve as event invitations, product or service promotions, or be used as a supplement to brochures.

Sale invite forms are the cornerstone of streamlined business interactions during the massively attended expo. Custom designed to reflect the company’s mission statement and purchasing procedures, they are a key component of your pre-show marketing campaign.

Giveaways, such as pens, buttons and decals help increase engagement with your booth while keeping your brand visible for weeks after the whirlwind of the trade show. Ensure these items are branded with your company name and logo for maximum effectiveness.

Sign-up Forms

A sale invite form serves as a tangible record that preserves the details of a potential business interaction. Whether it’s a quote, order form, or an invitation for further correspondence, these forms can help streamline trade show event business interactions and increase sales opportunities.

Adding these marketing materials to your trade show booth can elevate your brand and boost its presence. They play a crucial role in attracting and engaging visitors, leaving memorable impressions, fostering post-show engagement, and more. For example, using a custom standee that lets attendees follow on social media or learn more about your company is a great way to make sure you stay on their minds.

Business Cards

Business cards are one of the most valuable marketing materials for trade shows. They’re easy to carry, share and keep, and can easily be used by potential clients or investors to contact the company post-trade show.

Unlike promotional items that can be thrown away or forgotten about, business cards leave a lasting impression on people who receive them. They help people remember the brand name and what it does, and can lead to future sales or referrals.

Digital business cards also allow you to measure networking ROI by capturing contacts’ information via a form embedded in the card. Some even offer card-scan tracking and analytics to give you actionable insights.

Promotional Items

Promotional items like pens, tote bags and water bottles emblazoned with your logo can increase engagement at the show and stay in circulation for weeks afterward, reminding attendees of your brand.

These marketing materials are crucial for transmitting a comprehensive message, encouraging conversations, and facilitating networking during trade shows. They also play important roles in fostering post-show engagement and building long-term business relationships.

Sale invite forms function as tangible records that preserve interaction details and facilitate streamlined sales and business discussions during the trade show. They can be custom designed to be visually appealing and contain pertinent information, such as product pricing and ordering procedures.


After your trade show is over, it’s important to follow up with the prospects and clients you met. This helps nurture relationships and convert them into customers. Personalized emails, newsletters and social media engagement are effective ways to stay in touch.

Promotional giveaways are a vital part of any trade show booth. They increase traffic to your booth and boost brand awareness, customer loyalty and company perception. In addition, people are more likely to remember your business if they receive a quality, functional product that will be used regularly.

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